Ottawa – Deputy Mayor Laura Dudas on behalf of Mayor Jim Watson, Councillor Mathieu Fleury and Mr. Michael Crockatt, President and CEO of Ottawa Tourism, lit up the new OTTAWA sign today at a celebration in the ByWard Market. Members of the community gathered to countdown to the sign’s inaugural lighting, and to be among the first to snap a picture with the new illuminated sign.

The City acquired the sign with support from Ottawa Tourism. It is fabricated from a robust combination of materials for long-term durability. Programmable LED lighting will allow the sign to shine in an ever-changing palette of colours and patterns throughout the year.

The lighting of the letters will bring recognition to meaningful local causes, events, accomplishments and tourism initiatives, providing a festive look and an even more exciting photo opportunity for residents and visitors. Eligibility criteria and application deadlines will be posted in the new year on

Ottawa Tourism contributed to the renewal of the sign as part of its destination development mandate. The City of Ottawa and Ottawa Tourism collaborated to create the Destination Development Fund to build on the momentum of 2017 by adding new and innovative tourism experiences in the nation’s capital. This initiative increases our ability to attract major events from around the world, furthering Ottawa’s growth as a destination of choice.


“We are delighted to launch a more permanent version of this beloved Ottawa landmark, and hope it will become a shining new star of the ByWard Market. Thanks to the support of Ottawa Tourism, residents and visitors will be able to enjoy memorable photo opportunities and share their love for Ottawa for many years to come.
Mayor Jim Watson, City of Ottawa

“The OTTAWA sign has become an important part of Ottawa’s identity, creating a destination and photo opportunity for visitors to the ByWard Market neighbourhood, one of Ottawa’s most popular spots. Ottawa Tourism has invested in upgrading this important new piece of Ottawa’s cityscape. We look forward to working with the ByWard Market BIA and the City of Ottawa to ensure the longevity of this sign which lives on as yet another legacy item from Canada’s 150th anniversary celebrations in 2017.”
Michael Crockatt, President and CEO, Ottawa Tourism