Ottawa – The City of Ottawa’s Community Champions program officially launched today, providing businesses, community groups and public-spirited individuals with an opportunity to become community partners by sponsoring City programs, services and facilities.

“This new sponsorship program is a great way for our community leaders and entrepreneurs to get involved and give back to our city,” said Mayor Jim Watson. “It is also a win for Ottawa residents by reducing costs and helping to keep taxes under control.”

The City of Ottawa provides residents with an abundance of programs delivered in numerous facilities. However, like other municipalities, the City faces ever-increasing financial challenges to maintain the quality of its programs, services and facilities. Sponsorships generated through naming rights, legacy opportunities and other marketing benefits will enable the City delivery high quality services, while simultaneously providing value to taxpayers.

“Community Champions can help us increase the quality of our recreation services, provide better service offerings to residents and enhance our quality of life,” said Councillor Mark Taylor, Chair of the Community and Protective Services Committee. “By partnering with the City, Community Champions are becoming community builders.”

In accordance with the City’s Sponsorship and Advertising Policy, the Community Champions program is a co-ordinated effort to find innovative ways to raise new revenue.

For more information about the program, visit